How To Choose The Cosmetic Packaging Bottle Container?
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Update time : 2023-07-07 15:34:56
The packaging of your cosmetics, beauty and skin care products is crucial for your business. There are many cosmetics bottles and cosmetics containers on the market; making the correct decision may be challenging. Whether you are a startup or a well -known brand, at some times, you need to innovate your packaging for marketing purposes. Keep in mind that effective packaging is not just beautiful. It should be: convey the values of your brand, capture consumer's attention in retail, and finally achieve your business goals and goals.
Clarify your business goals and goals Before selecting and designing your cosmetics container, you need to have a clear business goal and goal, because your packaging should be designed to help you achieve them. What is the purpose of your packaging? What do you want to achieve from it? Not only container storage and delivery of your product, but it also represents your brand image. The most important thing is to sell your products.
Choose the correct cosmetics container for your formula. All cosmetics, skin care products and medical products are chemicals, so they may react with other material. The correct cosmetics container will ensure the compatibility between the packaging materials and the formula. If you have an organic or high -end medical formula, you should choose an airless cylinder or jar. The airless pump can protect sensitive products from pollution and provide up to 99 % of products; even high -viscosity products such as toothpaste. For the washing agent, body oil, shampoo, or shower gel, it has a good PET, HDPE or LDPE cosmetics bottle with a good distribution cover or pump pump. The custom tool for PET and HDPE cosmetics bottle is suitable for customers who seek unique design. As the foam facial cleaners become a new trend, the demand for foam pump bottle is increasing. Foam pumps are also used for hair care products. If your product is too thick, like a body butter, a PP can may be an ideal solution. Due to viscosity or aesthetic attractiveness, some skin care brands are still inclined to jar to bottle. The rise of airless tanks keeps the brand's aesthetic charm of traditional cans, while ensuring the protection formula.
Does your cosmetic container talk to your target audience? When choosing and designing your cosmetics container, it is important to know what products you will sell, their social and economic status, gender and race. As consumers become more and more complicated, a one -size -fits -all marketing strategy is no longer applicable. Although most cosmetics and skin care products are sold to women, male skin care products have increased. Men's packaging design is different from women's packaging because they have different appeals. High -end consumers attract high -end packaging and precision design. Even consumers of mass markets tend to use fashion and modern packaging products as signs to pursue higher value. Different from competitive cosmetics and skin care products, it is very important to the crowd. Your packaging not only represents the values of your product, but also distinguish between your brand and competitors.
